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“As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.” — Laura Busche
As consumers, we don’t just process information as it is. We process information as we are. We interpret reality depending on where and who we’ve been, the values we uphold, our personality type, the unique context in which we will use a product, and a virtually endless list of personal variables that make my life lens completely different than yours.