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“Framing is magical stuff. It determines people’s experiences and even shapes how they think. An effective frame can be so sticky that it becomes hard to see things from a different perspective. Once that frame helped transition a small tech start up into the worlds most valuable company. A frame doesn’t say “Pay attention to this and ignore everything else!” But it creates this effect by putting an idea at the center of our attention and giving as a reason to force on it” — Zoe Chance
Framing is magical stuff. It determines people’s experiences and even shapes how they think.
An effective frame can be so sticky that it becomes hard to see things from a different perspective. Once that frame helped transition a small tech start up into the worlds most valuable company.
A frame doesn’t say “Pay attention to this and ignore everything else!” But it creates this effect by putting an idea at the center of our attention and giving as a reason to force on it