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Quote by Helen Russell

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The Year of Living Danishly: Uncovering the Secrets of the World's Happiest Country

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Helen Russell

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“The strength of the idea of private enterprise lies in its terrifying simplicity. It suggests that the totality of life can be reduced to one aspect—profits. The businessman, as a private individual, may still be interested in other aspects of life—perhaps even in goodness, truth and beauty—but as a businessman he concerns himself only with profits. . . . It is no accident that successful businessmen are often astonishingly primitive; they live in a world made primitive by this process of reduction. They fit into this simplified version of the world and are satisfied with it. And when the real world occasionally makes its existence known and attempts to force upon their attention a different one of its facets, one not provided for in their philosophy, they tend to become quite helpless and confused. They feel exposed to incalculable dangers and ‘unsound’ forces and freely predict general disaster. As a result, their judgments on actions dictated by a more comprehensive outlook on the meaning and purpose of life are generally quite worthless. It is a foregone conclusion for them that a different scheme of things, a business, for instance, that is not based on private ownership, cannot possibly succeed. If it succeeds all the same, there must be a sinister explanation.”

HappinessTechnologyDevelopmentIndustryEconomicsSustainability
Book:Small Is Beautiful: Economics as if People Mattered
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