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“As demobilization loomed on the horizon, the image of women as comrades-in-arms was replaced by the image of women as competitors for men. And with this shift came a shift in public opinion. Enthusiastic admiration for Rosie the Riveter was replaced by the prevailing idea that 'Women ought to be delighted to give up any job and return to their proper sphere - the kitchen.' All of a sudden, in every medium of popular culture, women were barraged with propaganda and the value of domesticity . . . Ignoring poll after poll that suggested that the majority of women wanted to continue working, the women's magazines focused almost exclusively on those women who were ready to quit.” — Doris Kearns Goodwin
As demobilization loomed on the horizon, the image of women as comrades-in-arms was replaced by the image of women as competitors for men. And with this shift came a shift in public opinion. Enthusiastic admiration for Rosie the Riveter was replaced by the prevailing idea that 'Women ought to be delighted to give up any job and return to their proper sphere - the kitchen.' All of a sudden, in every medium of popular culture, women were barraged with propaganda and the value of domesticity . . . Ignoring poll after poll that suggested that the majority of women wanted to continue working, the women's magazines focused almost exclusively on those women who were ready to quit.