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“The marketing message is that women need to have a reason to drink, whether it’s girls’ night, a fancy occasion, or just getting through another day of exhaustion. It’s implied that we need permission to drink, as we do when we buy things.” — Natalie MacLean
The marketing message is that women need to have a reason to drink, whether it’s girls’ night, a fancy occasion, or just getting through another day of exhaustion. It’s implied that we need permission to drink, as we do when we buy things.