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Quote by Brian Wansink

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Slim by Design: Mindless Eating Solutions for Everyday Life

This book offers practical strategies and solutions to address common mindless eating behaviors, aiming to help readers make more conscious and healthier food choices in their daily lives. more

Author

Brian Wansink
Brian Wansink

Brian Wansink is a renowned professor specializing in the science of food, nutrition, and obesity. He serves as the director of the Cornell Food and Brand Lab and has authored numerous books and articles on these topics. more

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“Beware, then, of the long word that's no better than the short word: "assistance" (help), "numerous" (many), "facilitate" (ease), "Individual" (man or woman), "remainder" (rest), "initial" (first), "implement" (do), "sufficient" (enough), "attempt" (try), "referred to as" (called), and hundreds more. Beware of all the slippery new fad words: paradigm and parameter, prioritize and potentialize. They are all weeds that will smother what you write. Don't dialogue with someone you can talk to. Don't interface with anybody.”

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“Don't annoy your readers by over-explaining--by telling them something they already know or can figure out. Try not to use words like "surprisingly," "predictably" and "of course," which put a value on a fact before the reader encounters the fact. Trust your material.”

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“There are some writers who sweep us along so strongly in their current of energy--Normal mailer, Tom Wolfe, Toni Morrison, William F. Buckley, Jr., Hunter Thompson, David Foster Wallace, Dave Eggers--that we assume that when they go to work the words just flow. Nobody thinks of the effort they made every morning to turn on the switch. You also have to turn on the switch. Nobody is going to do it for you.”

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