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“Friends would hear our plans and say, ‘Oh, we tried camping ten years ago. It was pouring ran, we got soaked, and we’ve never gone back. It was a disaster.’ We felt like they were asking the wrong question; they’d based their evaluation on whether or not the weekend was comfortable. From that perspective, the poor weather and planning certainly made it a disaster. But if they were to instead ask themselves, Was this weekend a moment in our best story? Then the fact that they were still talking about the experience ten years later indicated that it had the type of disruptive potential that all good stories are made of.” — Ben Crawford
Friends would hear our plans and say, ‘Oh, we tried camping ten years ago. It was pouring ran, we got soaked, and we’ve never gone back. It was a disaster.’ We felt like they were asking the wrong question; they’d based their evaluation on whether or not the weekend was comfortable. From that perspective, the poor weather and planning certainly made it a disaster. But if they were to instead ask themselves, Was this weekend a moment in our best story? Then the fact that they were still talking about the experience ten years later indicated that it had the type of disruptive potential that all good stories are made of.