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“The plan, after all, doesn’t always go according to the plan. If it looks like I haven’t failed, it’s because I choose not to see anything that happens to me as failure. To me, failure doesn’t exist. I imagine that failure is something we tell ourselves exists so we can quit. It’s an excuse to give up, to say ‘Oh, this did not work. I’m done.’ It creates a limit on what we think we can achieve. Just for a minute, think about what it would be like if we lived in a world where we had no option but to keep trying. If you know you could never fail, you would never stop trying. You wouldn’t have an out. There would be no end line to fantasize about. What if everything we think we’re not capable of is an illusion? Then the plan would always be to keep going. There would be so much more space for opportunity. What possibilities would that space invite in?” — Tunde Oyeneyin