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“As you are pitching your idea, the croc brain of the person sitting across from you isn't 'listening' and thinking, 'Hmm, is this a good deal or not?' Its reaction to your pitch basically goes like this: 'Since this is not an emergency, how can I ignore this or spend the least amount of time possible on it?' This filtering system of the crocodile brain has a very short-sighted view of the world. Anything that is not a crisis it tries to mark as 'spam.' If you got a chance to look at the croc brain's filtering instructions, it would look something like this: 1. If it's not dangerous, ignore it 2. If it's not new and exciting, ignore it. 3. If it is new, summarize it as quickly as possible - and forget about the details. And finally there is this specific instruction: 4. Do not send anything up to the neocortex for problem solving unless you have a situation that is really unexpected and out of the ordinary. These are the basic operating policies and procedures of our brains. No wonder pitching is so difficult.” — Oren Klaff