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“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.” — Abraham Varghese
Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.