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“Though it was composed of shortening, corn syrup, colourings and other unwholesome ingredients, with a shelf-life so long it became the punchline of many jokes, for many the Twinkie was the taste of childhood. It was Proust’s madeleine for the junk-food generation.” — Bee Wilson

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Though it was composed of shortening, corn syrup, colourings and other unwholesome ingredients, with a shelf-life so long it became the punchline of many jokes, for many the Twinkie was the taste of childhood. It was Proust’s madeleine for the junk-food generation.
— Bee Wilson