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“Rule 1: Values Are the Hook — Not Discounts People (especially founders and creators) are loyal to values that reflect who they are. Define 3 core *emotional values* for your brand:” — Yasaman Sharifzadeh

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Rule 1: Values Are the Hook — Not Discounts People (especially founders and creators) are loyal to values that reflect who they are. Define 3 core *emotional values* for your brand:
— Yasaman Sharifzadeh