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“We believe that great creators are born with a biological immunity to risk. They’re wired to embrace uncertainty and ignore social approval; they simply don’t worry about the costs of non-conformity the way the rest of us do. They’re programmed to be iconoclasts, rebels, revolutionaries, troublemakers, mavericks, and contrarians who are impervious to fear, rejection, and ridicule.” — Adam Grant
We believe that great creators are born with a biological immunity to risk. They’re wired to embrace uncertainty
and ignore social approval; they simply don’t worry about the costs of non-conformity the way the rest of us do. They’re programmed to be iconoclasts, rebels, revolutionaries, troublemakers, mavericks, and contrarians who are impervious to fear, rejection, and ridicule.