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“I understood, too, what was upsetting my supposed benefactors. This wasn't about my work or my Instagram feed, or whatever uncomfortable email or phone call. Ryan and Seth had received this morning from whichever of their corporate partners was currently on edge. This was about the extent to which I would seem to be playing my role. Just as I had come to understand that in the world of Pict it wasn't enough simply to go to work and go home - that there was, in addition, and expectation of some deeper, human contribution - so too, in the context of this programme, this opportunity, it would never be enough simply to point to the material gains I had made. They needed me to be not only successful, but happy, evolved, gratefully aglow. It was my job to make them feel good about themselves and to help them package up that satisfaction for the consumption of others. In my mind, I saw their vision: me, on a podium or stage, perhaps giving a TED talk, gushing about the life in the change in my life they'd occasioned. (p.165)” — Sam Byers