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“We have to be effective and efficient at the things that enable us to provide value to the customers. If we are efficient or effective at things that thwart our ability to provide value to the customer – even if unconsciously – well, we would be contributing to our own demise under the guise of doing good. So any changes we make, in operations specifically, or any other business function, or on the whole, must be centered around the value exchange.” — Hendrith Vanlon Smith Jr.
We have to be effective and efficient at the things that enable us to provide value to the customers. If we are efficient or effective at things that thwart our ability to provide value to the customer – even if unconsciously – well, we would be contributing to our own demise under the guise of doing good. So any changes we make, in operations specifically, or any other business function, or on the whole, must be centered around the value exchange.