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“Every time you think about settling on a more mundane question to answer, or reducing your sample size, or skipping an experiment that would strengthen your interpretation, remember that reviewers and editors of the major journals are looking for the small minority of papers that stand out from the rest.” — John N. Thompson

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Every time you think about settling on a more mundane question to answer, or reducing your sample size, or skipping an experiment that would strengthen your interpretation, remember that reviewers and editors of the major journals are looking for the small minority of papers that stand out from the rest.
— John N. Thompson