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“But why are the Terribles turning people mean?” he asked. “So that we fight. So that we argue. So that the world is a horrible place that we don't even want any more. I think they've started in Starkley, because it's so boring that hardly anyone ever comes here. They're testing things out and, if it works, I think they'll turn the whole world mean. And that's when they'll take over. When we're too mean to care.” — Danny Wallace
But why are the Terribles turning people mean?” he asked.
“So that we fight. So that we argue. So that the world is a horrible place that we don't even want any more. I think they've started in Starkley, because it's so boring that hardly anyone ever comes here. They're testing things out and, if it works, I think they'll turn the whole world mean. And that's when they'll take over. When we're too mean to care.