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“First, she must unequivocally say “no” to the housewife image. This does not mean, of course, that she must divorce her husband, abandon her children, give up her home. She does not have to choose between marriage and career; that was the mistaken choice of the feminine mystique. In actual fact, it is not as difficult as the feminine mystique implies, to combine marriage and motherhood and even the kind of lifelong personal purpose that once was called “career.” It merely takes a new life plan—in terms of one’s whole life as a woman. The first step in that plan is to see housework for what it is—not a career, but something that must be done as quickly and efficiently as possible. Once a woman stops trying to make cooking, cleaning, washing, ironing, “something more,” she can say “no, I don’t want a stove with rounded corners, I don’t want four different kinds of soap.” She can say “no” to those mass daydreams of the women’s magazines and television, “no” to the depth researchers and manipulators who are trying to run her life. Then, she can use the vacuum cleaner and the dishwasher and all the automatic appliances, and even the instant mashed potatoes for what they are truly worth—to save time that can be used in more creative ways.” — Betty Friedan