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Quote by Oscar Auliq-Ice

“Define a clear direction for your brand by setting its vision, values and personality.”

Quote by Oscar Auliq-Ice

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Oscar Auliq-Ice

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“Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.”

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“Looking at products, objects, and other references in the outside world can give you inspiration about how to make your brand better.”

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“A business with a clear sense of purpose will use its strategy to help shape the decisions it makes.”

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“You can make a positive impact on society and the environment without sacrificing returns.”

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“The investment perspective on resource scarcity is conceptually straightforward: We need to price the risks correctly, and we need to look for investment opportunities in companies that provide solutions.”

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“It is essential for a sustainable economy to see natural resources as an asset, and wasteful or harmful use of those resources as risks.”

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“No matter how good we get at solving environmental problems, it’s not enough to create a truly sustainable economy unless we address the social challenges that imperil sustainability. Foremost among those challenges are inequality and poverty.”

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“I didn’t choose to be unemotional… It’s just what happens when you have been hurt too many times by too many people.”

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“Social entrepreneurship is both a huge business opportunity but also an area where we really think we can deliver a lot of impact.”

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“The way to be irreplaceable is to become a social innovator. Start projects that motivate you to save the world and simultaneously make you money (and create mindshare) for your company. Social innovation makes magic happen.”

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