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“Economic theories teach us about the efficiency of markets, but when it comes to international business, it's the inefficiencies that often create the greatest opportunities. Spotting these inefficiencies requires a keen eye for detail and an understanding of local consumer behaviors that only comes with experience.” — Craig Maginness
Economic theories teach us about the efficiency of markets, but when it comes to international business, it's the inefficiencies that often create the greatest opportunities. Spotting these inefficiencies requires a keen eye for detail and an understanding of local consumer behaviors that only comes with experience.