“Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?” HappensDiesGrowsArguingBrandsInvestorsAnalysts Author:Peter York
“The mistakes we make as investors is when the market's going up, we think it's going to go up forever. When the market goes down, we think it's going to go down forever. Neither of those things actually happen. Doesn't do anything forever. It's by the moment.” ThinkingMomentsHappensMistakeForeverInvestors Author:John C. Bogle