“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” LittlesOrderTurnsTermRoomsFrontsDesignConnectionsInnovationMarketingDeeperInsightConnectedCriticalDrivingConsumersCooksDesignerInquisitiveMerchandising Author:Mark Parker
“The police can't protect consumers. People need to be more aware and educated about identity theft. You need to be a little bit wiser, a little bit smarter and there's nothing wrong with being skeptical. We live in a time when if you make it easy for someone to steal from you, someone will.” PeopleIfsNeedsLittlesEasyBitsIdentityProtectLittle BitPoliceStealingEducatedConsumersSmarterWiserSkepticalTheftIdentity Theft Author:Frank Abagnale
“The consumer wants food to be as cheap as possible. The producer wants it to be as expensive as possible. Both want it to involve as little labor as possible. And so the standards of cheapness and convenience, which are irresistibly simplifying and therefore inevitably exploitive, have been substituted for the standard of health (of both people and land), which would enforce consideration of essential complexities.” PeopleWantLittlesHas BeensLandEssentialsStandardsLaborProducersConsumersComplexityExpensiveConsiderationConvenienceCheapness Author:Wendell Berry
“My little self-analysis is that consumer technology is the closest thing we have to magic. You push a button and something happens at your command. The things that get me fired up the most have always been the things that seem the most magical.” LittlesSelfSeemsHappensTechnologyMagicThings HappenCommandConsumersAnalysisClosestButtonsFired UpSelf Analysis Author:David Pogue