“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” LittlesOrderTurnsTermRoomsFrontsDesignConnectionsInnovationMarketingDeeperInsightConnectedCriticalDrivingConsumersCooksDesignerInquisitiveMerchandising Author:Mark Parker
“I think there's been this long cycle of the big companies making a lot of money by underestimating people's intelligence and people are used to it now. So, they're so used to having their intelligence underestimated that, for most of them, it really isn't worth the bother of paying a little more attention to something that might hit them on a deeper level. But you can't really read people's minds.” PeopleThinkingMindLittlesLongBigsMightUsedLevelsAttentionCompanyDeeperBotherCyclesLots Of MoneyUnderestimateUnderestimatedBig Companies Author:J. Robbins
“We are all, whether we know it or not, in search of a way to enrich, to drink during the fizz, to inhale deeper our gifts, in a desperation for some little understanding before death.” KnowsWayLittlesUnderstandingDrinkDeeperDesperationInhaleBefore Death Author:May Sarton