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Littles Quotes

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Littles Quotes

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.”

“What do I want to express? The subject means little. The arrangement, the design, colour, shape, depth, light, space, mood, movement, balance, not one or all of these fills the bill. There is something additional, a breath that draws your breath into its breathing, a heartbeat that pounds on yours, a recognition of the oneness of all things.”

“You don't win an Olympic gold medal with a few weeks of intensive training. There's no such thing as an overnight opera sensation. Great law firms or design companies don't spring up overnight... Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.”

“All you have to do is pick up a baseball. It begs to you: throw me. If you took a year to design an object to hurl, you'd end up with that little spheroid small enough to nestle in your fingers but big enough to have some heft, lighter than a rock but heavier than a hunk of wood. Its even, neat stitching, laced into the leather's slippery white surface, gives your fingers a purchase. A baseball was made to throw. It's almost irresistible.”