“Big media are all about the angle, the spin. Look to the overarching theme that runs through each and every news story. Be hip to the meta-narrative peddled.” LooksStoriesBigsRunningMediaNewsHipsNarrativeThemeAngleNews Stories Author:Ilana Mercer
“As project chief you are creating a narrative, a story, a good yarn. If you look at the process-journey that way, you and your gang will ... dramatically up the odds of a WOW outcome!” IfsWayLooksStoriesProcessJourneyProjectsCreatingChiefsNarrativeOutcomesWowOddsGangYarn Author:Tom Peters