“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.” Has BeensReasonGrowthCasesGrowingIndustryMajorsShadowManagementMarketingWaveEnthusiasmDeclineRidingThreatenedSaturated Book:Marketing Myopia Source: Marketing Myopia
“I played a major role in the spread of crack cocaine, the marketing of crack cocaine, the glamorization of crack cocaine. But it's hard to say that it was totally my fault. My judge in Cincinnati told me, "Mr. Ross, I know that the prosecutor and the media and the DEA all want to blame you for this problem, but I sentenced my first drug dealer the year you were born, so I know you're not the cause. This is a problem we've had since before you were born."” KnowsWantYearsFirstsHardProblemCausesBornRolesMediaJudgingDrugMajorsBlameFaultsMarketingSpreadCracksCocaineDealerProsecutorDrug Dealers Author:Rick Ross
“When you sign with a major label there is no guarantee that they are going to release it either unless you have a guarantee clause or a marketing clause.” MajorsMarketingReleaseLabelsGuaranteesGuarantees ThatClauses Author:Michael Sweet
“Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement.” MajorsMarketingChainsArtisticGenreCapitalistSymptomsBookshelvesPlacementCategorization Author:Lee Klein