“It is natural to men to judge of things less known, by some similitude they observe, or think they observe, between them and things more familiar or better known. In many cases, we have no better way of judging. And, where the things compared have really a great similitude in their nature, when there is reason to think that they are subject to the same laws, there may be a considerable degree of probability in conclusions drawn from analogy.” ThinkingMenWayMayReasonLawNaturalKnownCasesSubjectsJudgingDegreesFamiliarConclusionProbabilityBetter WaysAnalogies Book:Philosophical works Source: Philosophical works
“The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.” WorldShouldRealOrderSpeakLanguageTermNaturalInformationConceptsFamiliarPhrasesLogicalReal WorldConventionsUsers Author:Jakob Nielsen