“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.” KnowsWayNeedsTryingDoneFactsHavensWillingInternetSafeHighestPagesPaidRateMarketingExpertsCopiesLinksGoogleThreateningClicksExperimentationBeing WrongSafe HavenInternet Marketing Author:Mike Moran
“People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.” PeopleKnowsWantShowsPagesResearchTasksMarketingRelyWant U Book:Motivating Thoughts of Steve Jobs Source: Motivating Thoughts of Steve Jobs
“A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.” Has BeensArtistCoursesCan DoAttentionMillionsRecordsWorstMediaFrontsCrimePositionPagesGainsSellsMarketingCampaignsSidewalkMarketing Campaigns Author:Chuck D