“If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.” PeopleIfsProductsConnectedBrandsNarrativeReally CoolPositive Experiences Author:Max Levchin
“People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do.” PeopleRichTelevisionTvsBrandsAttemptingGet Rich Author:Kevin O'Leary
“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” PeopleWorldWantYearsBookChangedYears AgoMarketingFinishedBrandsDirtyControversialDirty Words Author:Camilla Lackberg
“The early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.” PeopleYearsFirstsFunWillingFirst TimeBrandsGigsBrand New Author:Andy Partridge
“In TV, when you're doing guest roles, you're gliding into a zone where people are already very comfortable. They go in and go to work every day. You're coming in, and it's a brand-new environment, so you have to get it... and then you're gone again.” PeopleRolesGoneEnvironmentTvsComfortableBrandsZoneGuestsBrand NewGlidingNew Environment Author:Stephen Root
“My glasses are from Cutler & Gross. They're not prescription: I just love wearing them. I used to wear Ray-Ban a lot and then I realised that a lot of the things I've started going for are a little bit more refined. I liked the fact that I was supporting a British brand, somebody I could have a relationship with and people that I could talk to.” PeopleLittlesFactsUsedBitsLittle BitGlassesBritishBrandsRaysGrossRealisedBansRefinedPrescriptionsRay Bans Author:Tinie Tempah