“A poem needs disguises. It needs secrets. It thrives on the tension between what is said and not said; it prefers the oblique, the implied, the ironic, the suggestive; when it speaks, it wants you to lean forward a little to overhear; it wants you to understand things only years later.” WantNeedsYearsLittlesSaidSpeakSecretTensionThriveIronicDisguiseImplied Book:Twenty Questions Source: Twenty Questions
“Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.” IfsMenBelieveResultsPaySecretFateHe ManEvidenceCreditDuesBe GoodAdvertisingThriveGreat Results Book:Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
“Then bless thy secret growth, nor catch At noise, but thrive unseen and dumb; Keep clean, be as fruit, earn life, and watch, Till the white-wing'd reapers come.” GrowthWhiteSecretWatchesWingsCleanFruitNoiseDumbThriveBlessUnseenCleanlinessReaper Author:Francis Bacon