“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” PeopleWorldWantYearsBookChangedYears AgoMarketingFinishedBrandsDirtyControversialDirty Words Author:Camilla Lackberg
“Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.” WantMeanQualityWho I AmBrandsCorporationsPartnership Author:Will Ferrell
“I think it's shameful when you sell out. It depends what kind of artist you wanna be, but I don't want my name anywhere near another brand.” ThinkingWantKindArtistNamesDependsSellsBrandsShameful Author:Adele