“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” PeopleWorldWantYearsBookChangedYears AgoMarketingFinishedBrandsDirtyControversialDirty Words Author:Camilla Lackberg
“When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.” PeopleWantTechnologySawsColorTvsMarketingGlassesConnectedStoresSatIntroducingNew ExperiencesRetailIntroducing New Author:Howard Stringer