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37Signals Books

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Getting Real: The Smarter, Faster, Easi...

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“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly.”

Philosophy Business Technology Strategy

Book:Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

Source: Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”

Business Management Constraints

Book:Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

Source: Getting Real: The Smarter, Faster, Easier Way to Build a Web Application