“I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.” IfsTryingEndsArtistSongSidesSupportProductsOfficeVideoBrandsMake SenseThe End Of The DayPairsBoth SidesInbox Author:Adam Kluger
“Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.” ArtistGoalHip HopBrandsHipsHopsTrendsMainstreamEndorsementsHip Hop ArtistHip Hop Music Author:Adam Kluger
“'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.” WayFeelsArtistSongTermCreativeStyleProductsAdvertisingBrandsAgencyTypicalOutletsDroppingCreative Outlets Author:Adam Kluger
