“Your audience has got a long list of things that they'd rather be doing than listening to you!”
Source: Make It Count: How to deliver high-stakes presentations to people you need to impress at work
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Source: Make It Count: How to deliver high-stakes presentations to people you need to impress at work
“Your job is to make the audience care.”
Source: Make It Count: How to deliver high-stakes presentations to people you need to impress at work