“People are not hooked on YouTube, Twitter or Facebook but on each other. Tools and services come and go; what is constant is our human urge to share.” Human NatureSocial Media Book:Tell Everyone: Why We Share and Why It Matters Source: Tell Everyone: Why We Share and Why It Matters
“Emotions play a vital part in the social transmission of news and information. Interest, happiness, disgust, surprise, sadness, anger, fear and contempt affect how some stories catch on and travel far wider than others.” HumansNewsEmotionsSocial Media Book:Tell Everyone: Why We Share and Why It Matters Source: Tell Everyone: Why We Share and Why It Matters