“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” PeopleWayNeedsYearsWholeRiskYears AgoMarketingShopsNew WaysExtinctionDigital MarketingMarketers Book:Inbound Marketing: Get Found Using Google, Social Media, and Blogs Source: Inbound Marketing: Get Found Using Google, Social Media, and Blogs
“I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.” NeedsSelfWantedGuyGamesCareersInformationChangedPercentIncludingMarketingHelpfulControlledDiscountsPricingSelf Service Author:Brian Halligan
