“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” PeopleWorldWantYearsBookChangedYears AgoMarketingFinishedBrandsDirtyControversialDirty Words Author:Camilla Lackberg
“Northern Sweden holds a special kind of magic. It's cold, lonely, and the people are tough and silent, or so the stereotype says. This is Asa Larsson's home turf and I find as much joy in reading her closely observed descriptions of the environment, as in following her intriguing plots.” PeopleKindHomeJoyReadingEnvironmentMagicSpecialColdToughLonelySilentFollowingDescriptionPlotStereotypeIntriguingSwedenTurfAsa Author:Camilla Lackberg
“People in Sweden talk a lot about the weather - how much we hate it. But Finns get more depressed.” PeopleHateWeatherSweden Author:Camilla Lackberg
