“Once upon a time, there was a generation of parents who were certain that Elvis Presley's unashamed hip-swivellingvwas most certainly the end of society.” GenerationsParentsGenerationParents QuotesElvisElvis PresleyGeny Book:Understanding Y Source: Understanding Y
“Social media is a powerful tool to raise awareness and create change. But we must take care not to rely upon it as a reflection of our charitable efforts.” ChangeGenerationsAwarenessCharitySocial MediaChange The WorldCharitableSocial Media BehaviourGeny Book:Understanding Y Source: Understanding Y
“It has been said already, but bears repeating: no blanket statement can sum up an entire group of people. No book, no chapter, no study, no research report can attempt to do that either. Instead, Understanding Y attempts to start a conversation - one that we hope will delve a little deeper and dispel some commonly held assumptions about Generation Y, a conversation that we hope is the first of many.” GenerationsConversationAssumptionsGeny Book:Understanding Y Source: Understanding Y
“Whether or not it has fully dawned on society, the reality is that Gen Y will soon have to assume the responsibility for a world crafted by previous generations.” WorldGenerationsInheritanceFuture GenerationGeny Book:Understanding Y Source: Understanding Y