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Sin and Syntax: How to Craft Wickedly Effective Prose

Book by Constance Hale · 3 quotes · Writing, Brilliance, Brochures

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Sin and Syntax: How to Craft Wickedly Effective Prose Quotes

“In French printer's jargon, cliche (which mimicked the sound of a mold striking molten metal) was a synonym for stereotype, which in turn evolved from the Greek for "solid impression." A stereotype was a printing plate that duplicated typography and that was used by the printer in lieu of the original. So a cliche is a word or phrase used over and over again in lieu of the original.”

“Voice is the je ne sais quoi of spirited writing. It separates brochures and brilliance, memo and memoir, a ship's log and The Old Man and the Sea. The best writers stamp prose with their own distinctive personality; their timbre and tone are as recognizable as their voices on the phone. To cultivate voice, you must listen for the music of language-the vernacular, the syntactic tics, the cadences.”