“An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for a lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skillfully marketed before it will actually shift people's perceptions and behavior.” PeopleIfsNeedsMayIdeasPlayMovingAudienceWeekBehaviorPerceptionProducersMainstreamMasterpieceFringePromoters Author:David Bornstein
“Much of the criticism of economic globalization has centered on factory labor abuses. But the majority of the world's poor are not employed in factories; they are self-employed - as peasant farmers, rural peddlers, urban hawkers, and small producers, usually involved in agriculture and small trade in the world's vast "informal" economy .” WorldSelfPoorEconomyEconomicInvolvedLaborCriticismAbuseTradeMajorityProducersFarmersFactoriesAgricultureUrbanEmployedGlobalizationPeasantsEconomic GlobalizationPeddlerHawkers Book:How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition Source: How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
