“Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.” SuccessBusinessInnovationStrategyBranding QuotesBrandSocial Media MarketingBranding MarketingSocial Media BrandingSocial Media AdviceBranding ExpertBranding CultureDavid BrierFast Company Author:David Brier