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Famous Eric Barker Quotes

“A Navy study revealed a number of things that people with grit do—often unknowingly—that keep them going when things get hard. One of them comes up in the psychological research again and again: “positive self-talk.” Yes, Navy SEALs need to be badass, but one of the keys to that is thinking like The Little Engine That Could. In your head, you say between three hundred and a thousand words every minute to yourself. Those words can be positive (I can do it) or negative (Oh god, I can’t take this anymore). It turns out that when these words are positive, they have a huge effect on your mental toughness, your ability to keep going. Subsequent studies of military personnel back this up. When the Navy started teaching BUD/S applicants to speak to themselves positively, combined with other mental tools, BUD/S passing rates increased nearly ten percent. Getting through BUD/S is a lot of physical hardship, but quitting is mental. What does this have to do with insurance salesmen, you ask? Think about how people usually respond when asked to think about insurance salesmen: “Ugh.” It’s not just SEALs who take a battering; insurance salesmen face constant rejection. While you may think that the key to being a good salesperson is people skills or being extroverted, research shows that salespeople can be hired based on optimism alone. Researchers found that “agents who scored in the top 10 percent [of optimism] sold 88 percent more than the most pessimistic tenth.” It makes sense that optimism keeps us going, but it’s hard to believe that it has such powerful effects.”

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Book:Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
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