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Erin Kissane Books

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The Elements of Content Strategy

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“Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.”

Success Achievement Goals Criteria Goal Setting Goals Priorities Achievements Success Meeting Goals

Book:The Elements of Content Strategy

Source: The Elements of Content Strategy

“For most people, language is our primary interface with each other and with the external world.”

Language Interface

Book:The Elements of Content Strategy

Source: The Elements of Content Strategy