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Evan Friss Biography

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“Conventional wisdom suggests that for bookstores to survive, they need to sell heaps of sidelines (higher-margin nonbook merchandise), host near-daily events, maximize social media, and leverage technology. The Three Lives' simplicity is its brilliance. The tiny bookstore is filled with books and books and books and books....And so, while the same books can be bought from Amazon, often at lower prices, Three Lives offers what an internet behemoth cannot: people, conversation, books to be held and happened upon, floors that creak, atmosphere.”