“I made my first film McLibel independently but only by accident. I tried to get a commission from all the standard TV broadcasters but because they had been sued by McDonald's in the past none of them would commission me so I ended up making it by credit cards and rich boyfriends (I'm joking - about the boyfriends).” FirstsMadePastFilmRichTvsStandardsCreditAccidentsCardsCredit CardMcdonaldsBroadcasters Author:Franny Armstrong
“I realised what a powerful position you are in if you own the rights to your film because then you control the distribution and I ended up getting 25 million viewers for McLibel and that's what it's all about for me.” IfsFilmPowerfulMillionsRightsPositionViewersDistributionRealised Author:Franny Armstrong
“I have always thought that the role of the film-maker is to present the argument persuasively, emotionally and coherently and then it is over to the viewer, they are either convinced or not convinced, moved or not moved and they decide whether they will take action or not.” ActionFilmRolesArgumentMovedConvincedMakersViewers Author:Franny Armstrong
