“Companies have to nurture [creativity and motivation]-and have to do it by building a compassionate yet performance-driven corporate culture. In the knowledge economy the traditional soft people side of our business has become the new hard side.” PeopleHardMotivationCultureSidesCompanyCreativityEconomyBuildingPerformancesInnovationDrivenTraditionalCorporateCompassionateNurtureCorporate Culture Author:Gay Mitchell
