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Greg Carlson Books

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Leading Healthcare Cultures: How Human...

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Sold on Language: How Advertisers Talk...

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“You might think of the barrier between fiction and reality as being a bit like a blood-brain barrier, which allows only some kinds of molecules to pass from the bloodstream into the brain. Emotions can easily pass from the fictional world into the real one, so that fiction can feel as if it were real. But BELIEFS are blocked. We KNOW the events have no bearing in the real world.”

Fiction Fantasy Emotions Logic

Book:Sold on Language: How Advertisers Talk to You and What This Says about You

Source: Sold on Language: How Advertisers Talk to You and What This Says about You

“Teaching is the art of serendipity. Each of us has the experience of finding out that something we intended as only the most casual of remarks, or the stray example, changes the way some students thought to the point of changing their lives.”

Education Learning Teaching Curiosity Openness

Book:Leading Healthcare Cultures: How Human Capital Drives Financial Performance

Source: Leading Healthcare Cultures: How Human Capital Drives Financial Performance

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Leading Healthcare Cultures: How Human Capital Drives Financial PerformanceRelated source material

Sold on Language: How Advertisers Talk to You and What This Says about YouRelated source material

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