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Heather Simmons Biography

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“Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn’t. And therein lies the tale.”

Leadership Innovation Management Disruptive Innovation Business Model Organization Behavior

Book:Reinventing Dell

Source: Reinventing Dell

“Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that innovation or massive change is going to happen.' — Tom Martin, former VP of marketing”

Leadership Innovation Management And Leadership Organizational Behavior

Author:Heather Simmons

“Truth be told, nobody thought Dell’s direct business model would work, at least back in the early 90s. As Bill Sharpe, head of the advertising agency that held the Dell Canada account from 1996 to 2006, told me, “I had a business partner in California who said, we have a client, Dell. It sells computers over the phone, and ships them to you. I said, ‘There’s no way, who’s gonna buy a computer over the phone? They’re complicated.”

Innovation Management Leadership Development Organizational Behavior Organization Culture

Author:Heather Simmons

“Those who disrupt their industries change consumer behavior, alter economics, and transform lives.”

Innovation Management Leadership Development Disruptive Innovation Innovation Potential Organization Culture Organization Behavior

Book:Reinventing Dell

Source: Reinventing Dell