“Imagine homemade desserts, with pies being the star, made by two older Southern women using time-honored family recipes that elicit a feeling of nostalgia and luxury." Brock snorted as he shook his head. "Food is a crowded field. There's no way---" Micah held up a hand. "Let her finish." Yeah, dumbass. Let me finish. "This is about more than pies and desserts. It's about the story behind the desserts." I was in it now and didn't have a road map to lead me out again. "The backstory is inspiring. Two women of a certain age were married to completely useless men and ultimately forced to fend for themselves." I let that last sentence splash around in the room's testosterone for a second. "They rebuilt their lives by making and selling pies. Creating a business and a community around the pies that later expanded to include other desserts." "So?" Brock excelled at missing the point and didn't disappoint here. "Frankly, they're damn good pies. Right now, they're sold on a small scale all over the South via word of mouth and a website. They're special. Curated. Artisanal." I'd moved into the part of the pitch where I threw phrases together that may or may not have applied to pies, cupcakes, and other assorted dessert items because this room loved fancy buzzwords. "Now imagine taking this small grandma-run business nationwide. Making it the go-to dessert option for special occasions. Putting it in high-end grocery and specialty stores as well as on direct delivery. Creating demand like that lady did with cupcakes a decade or so ago." Big fan. Loved the whole dessert family. And those cupcake vending machines? Genius. Now I wanted a cupcake, so time to wrap this up. "If we focus on the pies for a second, once you convince people they need the pies, they'll pay for anything for those pies. Plus, you have built-in marketing gold in the form of two very feisty, self-made women who people will see as their grandmas.” FeminismBusiness SuccessBaked GoodsPiesSales PitchGrandmas Book:The Usual Family Mayhem Source: The Usual Family Mayhem
“This spreadsheet covered items already delivered. Every entry noted the person, general information, and the item sent. Coconut cream pie. Buttermilk pecan and strawberry rhubarb. Butterscotch, double peanut, and lemon icebox. So many choices. All of them sounded amazing. I hadn't had Patti's sawdust pie in years. The name had something to do with a lady likely named Patti. That was the extent of my Patti knowledge. But how had I missed out on a delicacy called grits pie? Bottom line: they sold a lot of pies, and those pies weren't cheap. The pies were the lead seller at Mags' Desserts but cupcakes, scones, cakes, and muffins made a pretty impressive appearance on the list as well. Lots of people. Lots of orders.” DessertsPiesBestsellersSpreadsheetDeliveries Book:The Usual Family Mayhem Source: The Usual Family Mayhem